You go to a party and you see an attractive girl across the room. You go 
up to her and say, "Hi, I'm great in bed, how about it?". 
That's Direct Marketing. 
You go to a party and you see an attractive girl across the room. You 
give your friend a tenner. She goes up and says "Hi, my friend over 
there is great in bed, how about it?". 
That's Advertising. 
You go to a party and you see an attractive girl across the room. You go 
up to her like Richard Gere, Look at her like Sean Connery, 
Smile like Tom Cruise, carry the air of Clint Eastwood and say, "Hi, I 
am great in bed,how about it?". 
That's Direct Selling. 
You go to a party and you see an attractive girl across the room. You 
somehow mop up her mobile number. You call and chat her up a while and 
then say "Hi, I am great in bed, how about it?" 
That's Tele-Marketing. 
You go to a party and you see an attractive girl across the room. You 
recognize her. You walk up to her, refresh her memory and get her to 
laugh and giggle and then suggest, "Hi, I am great in bed, how about 
it?" 
That's Customer Relationship Management. 
You go to a party and you see an attractive girl across the room. You 
put on your spring boots and walk around playing Mr. Busy. You put on 
your best smile and walk around being Mr. Congenial. You refresh all the 
Thesaurus links in your memory and play Mr. Polished. You stand 
straight, you talk soft and smooth,you open the door for the ladies, you 
smile like a dream, you set an aura around you playing the Mr. Gentleman 
and then you move up to the girl and say, "Hi, I am great in bed, how 
about it?". 
That's Hard Selling. 
You go to a party, you see an attractive girl across the room. She comes 
over and says, "Hi, I hear you're great in bed, how about it?" 
Now that is the power of Branding.